marketing

Side Delights potatoes teams up with mushroom growers for new promotion

Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... continue reading »

Michigan Potatoes uses branded Kwik Lok tags in marketing campaign

Michigan Potatoes is looking to increase awareness among state consumers with a new marketing campaign that includes a month’s of free groceries eac... continue reading »

National Processed Raspberry Council votes to discontinue USDA promotional program

The U.S. Department of Agriculture (USDA) said Nov. 7 that producers of raspberries for processing and importers of processed raspberries did not appr... continue reading »

Processed potatoes help lead the dietary renaissance

For decades, America has had a love affair with potatoes. They appear in one of their many forms – chips, French fries, roasted or mashed – on our... continue reading »

Research outlines the Power of Produce at retail

Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3 percent and grew in volume 2.6 percent over the 52 weeks ... continue reading »

Stemilt packaging goes green for St. Patrick’s Day

[caption id="attachment_7678" align="alignright" width="300"] Stemilt will use St. Patrick's Day-themed packaging for Granny Smith apples through Febr... continue reading »

Social marketing tool launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... continue reading »

United Fresh releases Q1 2016 Fresh Facts on Retail report

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to... continue reading »

Brand naming expert Alexandra Watkins to keynote at BrandStorm

Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Cr... continue reading »

PMA Fresh Connections: retailers, suppliers connect to build sales

Produce Marketing Association’s (PMA) Fresh Connections: Retail will connect retailers and suppliers through retail-based education sessions, networ... continue reading »