marketing

Frozen Food Aisle

Five tips to attract young consumers to frozen fruits and vegetables

Current trends, especially those that involve the younger generation, could create advantages for the frozen fruit and vegetable sector. Elena Ozer... continue reading »

Side Delights potatoes teams up with mushroom growers for new promotion

Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... continue reading »

Michigan Potatoes uses branded Kwik Lok tags in marketing campaign

Michigan Potatoes is looking to increase awareness among state consumers with a new marketing campaign that includes a month’s of free groceries eac... continue reading »

National Processed Raspberry Council votes to discontinue USDA promotional program

The U.S. Department of Agriculture (USDA) said Nov. 7 that producers of raspberries for processing and importers of processed raspberries did not appr... continue reading »

Processed potatoes help lead the dietary renaissance

For decades, America has had a love affair with potatoes. They appear in one of their many forms – chips, French fries, roasted or mashed – on our... continue reading »

Research outlines the Power of Produce at retail

Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3 percent and grew in volume 2.6 percent over the 52 weeks ... continue reading »

Stemilt packaging goes green for St. Patrick’s Day

[caption id="attachment_7678" align="alignright" width="300"] Stemilt will use St. Patrick's Day-themed packaging for Granny Smith apples through Febr... continue reading »

Social marketing tool launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... continue reading »

United Fresh releases Q1 2016 Fresh Facts on Retail report

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to... continue reading »

Brand naming expert Alexandra Watkins to keynote at BrandStorm

Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Cr... continue reading »