marketing

United Fresh’s Mary Coppola heading to Ten Acre Marketing

Ten Acre Marketing, a full-service agricultural marketing firm expanded their team, tapping fresh produce marketing veteran, Mary Coppola Heslep. C... continue reading »

DMA announces marketing webinar series for produce providers

DMA Solutions has announced the 2021 summer topics and dates for its interactive webinar series, Marketing Matters. The topics were chosen to prepare... continue reading »

Sharing the sustainability story: What consumers want to know

Sustainability is a major concern among consumers. Food producers are aware of that, but often unsure how to address it. The notion of sustainable ... continue reading »

Idahoan to give hundreds of thousands of pouches of mashed potatoes to Memphis

Memphis consumed more Idahoan mashed potatoes than any other community in America in the past year, enjoying more than 8.5 million servings, according... continue reading »

Dried fruit producer Graceland Fruit refreshes logo, website

Graceland Fruit, a leading producer and global distributor of premium quality dried fruit ingredients for the food industry, recently unveiled an upda... continue reading »

American Cider Association celebrates zero residual-sugar ciders

The American Cider Association (ACA) is once again launching its month long campaign called Dry Cider January to celebrate ciders containing 0 grams o... continue reading »

Wish Farms revamps labels, website and adds smartphone app

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries Wish Farms has introduced a new look and messa... continue reading »

J&D Produce to operate as Little Bear Produce

J&D Produce will now operate under the name Little Bear Produce. To ensure brand cohesion and consistent messaging across the board, J&D Prod... continue reading »

Indoor greens producer Bowery Farms rebrands, launches new website

Indoor greens grower Bowery Farming recently rolled out new branding that includes a new logo, website design and product packaging. [caption id=... continue reading »

Good Foods transitions to illustration-focused packaging for guacamole line

Good Foods has rebranded its guacamole line to coincide with the Cinco de Mayo holiday. The new packaging can be found on all Good Foods’ guacamole... continue reading »