marketing
Ways food producers are standing out
In today’s market economy, consumers and retailers place higher demands on you, the processor, that impact bottom lines. While it’s not always eas... continue reading »
Star Ranch Growers partners with emoji company in packaging campaign
Starr Ranch Growers is the first U.S. produce company to partner with the emoji company on licensed apples, pears and cherries. Starr Ranch brokered ... continue reading »
Frozen food institute redesigns marketing program
As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a s... continue reading »
SXSW exec to keynote United Fresh’s BrandStorm in Austin
Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during United Fresh's BrandStorm 2020, on Tuesday, Feb. 1... continue reading »
Five tips to attract young consumers to frozen fruits and vegetables
Current trends, especially those that involve the younger generation, could create advantages for the frozen fruit and vegetable sector. Elena Ozer... continue reading »
Side Delights potatoes teams up with mushroom growers for new promotion
Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... continue reading »
Michigan Potatoes uses branded Kwik Lok tags in marketing campaign
Michigan Potatoes is looking to increase awareness among state consumers with a new marketing campaign that includes a month’s of free groceries eac... continue reading »
National Processed Raspberry Council votes to discontinue USDA promotional program
The U.S. Department of Agriculture (USDA) said Nov. 7 that producers of raspberries for processing and importers of processed raspberries did not appr... continue reading »
Processed potatoes help lead the dietary renaissance
For decades, America has had a love affair with potatoes. They appear in one of their many forms – chips, French fries, roasted or mashed – on our... continue reading »
Research outlines the Power of Produce at retail
Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3 percent and grew in volume 2.6 percent over the 52 weeks ... continue reading »
