marketing

Ocean Mist running Gold Standard promotion for artichokes

Ocean Mist Farms has announced the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. ... continue reading »

Ways food producers are standing out

In today’s market economy, consumers and retailers place higher demands on you, the processor, that impact bottom lines. While it’s not always eas... continue reading »

Star Ranch Growers partners with emoji company in packaging campaign

Starr Ranch Growers is the first U.S. produce company to partner with the emoji company on licensed apples, pears and cherries. Starr Ranch brokered ... continue reading »

Frozen food institute redesigns marketing program

As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a s... continue reading »

SXSW exec to keynote United Fresh’s BrandStorm in Austin

Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during United Fresh's BrandStorm 2020, on Tuesday, Feb. 1... continue reading »

Frozen Food Aisle

Five tips to attract young consumers to frozen fruits and vegetables

Current trends, especially those that involve the younger generation, could create advantages for the frozen fruit and vegetable sector. Elena Ozer... continue reading »

Side Delights potatoes teams up with mushroom growers for new promotion

Side Delights potato farmers have teamed up with mushroom growers to create an in-store promotion with seven original recipes for “A Week’s Worth ... continue reading »

Michigan Potatoes uses branded Kwik Lok tags in marketing campaign

Michigan Potatoes is looking to increase awareness among state consumers with a new marketing campaign that includes a month’s of free groceries eac... continue reading »

National Processed Raspberry Council votes to discontinue USDA promotional program

The U.S. Department of Agriculture (USDA) said Nov. 7 that producers of raspberries for processing and importers of processed raspberries did not appr... continue reading »

Processed potatoes help lead the dietary renaissance

For decades, America has had a love affair with potatoes. They appear in one of their many forms – chips, French fries, roasted or mashed – on our... continue reading »