marketing

Research outlines the Power of Produce at retail

Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3 percent and grew in volume 2.6 percent over the 52 weeks ... continue reading »

Stemilt packaging goes green for St. Patrick’s Day

[caption id="attachment_7678" align="alignright" width="300"] Stemilt will use St. Patrick's Day-themed packaging for Granny Smith apples through Febr... continue reading »

Social marketing tool launched for produce industry

The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... continue reading »

United Fresh releases Q1 2016 Fresh Facts on Retail report

Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to... continue reading »

Brand naming expert Alexandra Watkins to keynote at BrandStorm

Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Cr... continue reading »

PMA Fresh Connections: retailers, suppliers connect to build sales

Produce Marketing Association’s (PMA) Fresh Connections: Retail will connect retailers and suppliers through retail-based education sessions, networ... continue reading »

PMA establishes marketing as strategic priority

During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA... continue reading »

United Fresh retail trend report signals category, volume growth

United Fresh Produce Association released the Q2 2015 edition of the FreshFacts on Retail report, which examines overall retail trends in produce by q... continue reading »

United Fresh launches 2015 BrandStorm marketing event

The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled “BrandSt... continue reading »

Telling the industry’s story

Telling the industry’s story We are on the eve of United Fresh 2015 in hockey-mad Chicago, co-located with the Food Marketing Institute annual me... continue reading »