marketing

Dried fruit producer Graceland Fruit refreshes logo, website

Graceland Fruit, a leading producer and global distributor of premium quality dried fruit ingredients for the food industry, recently unveiled an upda... continue reading »

American Cider Association celebrates zero residual-sugar ciders

The American Cider Association (ACA) is once again launching its month long campaign called Dry Cider January to celebrate ciders containing 0 grams o... continue reading »

Wish Farms revamps labels, website and adds smartphone app

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries Wish Farms has introduced a new look and messa... continue reading »

J&D Produce to operate as Little Bear Produce

J&D Produce will now operate under the name Little Bear Produce. To ensure brand cohesion and consistent messaging across the board, J&D Prod... continue reading »

Indoor greens producer Bowery Farms rebrands, launches new website

Indoor greens grower Bowery Farming recently rolled out new branding that includes a new logo, website design and product packaging. [caption id=... continue reading »

Good Foods transitions to illustration-focused packaging for guacamole line

Good Foods has rebranded its guacamole line to coincide with the Cinco de Mayo holiday. The new packaging can be found on all Good Foods’ guacamole... continue reading »

Ocean Mist running Gold Standard promotion for artichokes

Ocean Mist Farms has announced the launch of its annual spring promotion elevating the health and nutrition of their famous Gold Standard artichokes. ... continue reading »

Ways food producers are standing out

In today’s market economy, consumers and retailers place higher demands on you, the processor, that impact bottom lines. While it’s not always eas... continue reading »

Star Ranch Growers partners with emoji company in packaging campaign

Starr Ranch Growers is the first U.S. produce company to partner with the emoji company on licensed apples, pears and cherries. Starr Ranch brokered ... continue reading »

Frozen food institute redesigns marketing program

As the American Frozen Food Institute (AFFI) looks to enhance its value proposition with members, it has redesigned its sponsorship programs under a s... continue reading »