marketing

PMA Fresh Connections: retailers, suppliers connect to build sales

Produce Marketing Association’s (PMA) Fresh Connections: Retail will connect retailers and suppliers through retail-based education sessions, networ... continue reading »

PMA establishes marketing as strategic priority

During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA... continue reading »

United Fresh retail trend report signals category, volume growth

United Fresh Produce Association released the Q2 2015 edition of the FreshFacts on Retail report, which examines overall retail trends in produce by q... continue reading »

United Fresh launches 2015 BrandStorm marketing event

The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled “BrandSt... continue reading »

Telling the industry’s story

Telling the industry’s story We are on the eve of United Fresh 2015 in hockey-mad Chicago, co-located with the Food Marketing Institute annual me... continue reading »