marketing
Indoor farming company Square Roots rebrands
Square Roots, a technology-enabled indoor farming company, debuted Dec. 15 a new brand identity that represents the company’s mission to responsibly... continue reading »
Good Foods products get marketing boost from Danica Patrick
Good Foods, a category leader of plant based dips and good-for-you products, is partnering with former professional racing driver Danica Patrick on a ... continue reading »
Del Monte doing promotion with ‘Jurassic World’ series
Fresh Del Monte has announced a collaboration with “Jurassic World: Camp Cretaceous,” a Netflix series created by Universal Pictures, DreamWorks A... continue reading »
Crunch Pak freshens up brand, categorizes products
Crunch Pak, the sliced apples specialist, is reinventing the look of the healthy fresh snacking category and creating a solution destination for shopp... continue reading »
Western Growers’ YouTube series salutes food producers
In “Farm Fresh,” a series of videos released July 20 on YouTube by Western Growers, salutes the skills and ingenuity of the farmers and farmworker... continue reading »
Organic juice bar franchise announces partnership with Tim Tebow
Clean Juice, the first and only national USDA-certified organic juice bar franchise, announced recently its official partnership with professional foo... continue reading »
United Fresh’s Mary Coppola heading to Ten Acre Marketing
Ten Acre Marketing, a full-service agricultural marketing firm expanded their team, tapping fresh produce marketing veteran, Mary Coppola Heslep. C... continue reading »
DMA announces marketing webinar series for produce providers
DMA Solutions has announced the 2021 summer topics and dates for its interactive webinar series, Marketing Matters. The topics were chosen to prepare... continue reading »
Sharing the sustainability story: What consumers want to know
Sustainability is a major concern among consumers. Food producers are aware of that, but often unsure how to address it. The notion of sustainable ... continue reading »
Idahoan to give hundreds of thousands of pouches of mashed potatoes to Memphis
Memphis consumed more Idahoan mashed potatoes than any other community in America in the past year, enjoying more than 8.5 million servings, according... continue reading »
