Star Ranch Growers partners with emoji company in packaging campaign

Starr Ranch Growers is the first U.S. produce company to partner with the emoji company on licensed apples, pears and cherries.

Starr Ranch brokered a deal with the emoji company and its North American licensing agent, Retail Monster, to include emoji brand icons at the top of packaging of some of its top-selling varieties. The partnership will begin this summer.

“The powerful and expressive emoji brand icons are known by everyone,” said Brett Reasor, CEO of Starr Ranch. “They encourage real-time engagement and add a personal element to our marketing strategy. We are thrilled to use the official emoji brand icons on packaging to speak to younger demographics and foster two-way communication.”

Krista Beckstead, marketing and brand specialist, said in addition to humanizing a brand, emoji brand icons can boost engagement for social media marketers.

For example, Facebook posts that use icons receive 57% more likes and 33% more comments and shares than those without them, and tweets with icons have a 25% higher engagement rate, Beckstead said.

Marco Hüsges, CEO and founder of the emoji company, said: “This is a great partnership that will reach shoppers across the United States.”