Oregon-based fruit distributor changes name to Pacific Coast Fresh Co.

Portland, Oregon-based Pacific Coast Fruit Co. has changed its name to Pacific Coast Fresh Co. to emphasize the company’s evolution to include fresh-cut and prepared foods, protein and grocery items, and a fresh floral program.

Founded in 1977, the independent fruit distributor is family-owned and operated. The company has distribution centers and culinary kitchens in Portland and in Kent, Washington.

“We’re excited to transition to this new name — a reflection of our commitment to providing our customers with a fresh perspective on the incredible offerings we bring to the table,” Tom Brugato, president of Pacific Coast Fresh Co., said in a news release. “While our name is changing, please know that our foundational values, rooted in our rich 46-year history, remain steadfast in a revitalized way.”

Pacific Coast Fresh Co., with more than 450 employees, operates two warehouses and a fleet of refrigerated trucks.