marketing
Processed potatoes help lead the dietary renaissance
For decades, America has had a love affair with potatoes. They appear in one of their many forms – chips, French fries, roasted or mashed – on our... continue reading »
Research outlines the Power of Produce at retail
Produce, a category that outpaces total store sales at $63 billion, increased in dollars 3.3 percent and grew in volume 2.6 percent over the 52 weeks ... continue reading »
Stemilt packaging goes green for St. Patrick’s Day
[caption id="attachment_7678" align="alignright" width="300"] Stemilt will use St. Patrick's Day-themed packaging for Granny Smith apples through Febr... continue reading »
Social marketing tool launched for produce industry
The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd ... continue reading »
United Fresh releases Q1 2016 Fresh Facts on Retail report
Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to... continue reading »
Brand naming expert Alexandra Watkins to keynote at BrandStorm
Alexandra Watkins, founder & chief innovation officer at Eat My Words, and author of the No. 1 bestseller “Hello, My Name is Awesome…How to Cr... continue reading »
PMA Fresh Connections: retailers, suppliers connect to build sales
Produce Marketing Association’s (PMA) Fresh Connections: Retail will connect retailers and suppliers through retail-based education sessions, networ... continue reading »
PMA establishes marketing as strategic priority
During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA... continue reading »
United Fresh retail trend report signals category, volume growth
United Fresh Produce Association released the Q2 2015 edition of the FreshFacts on Retail report, which examines overall retail trends in produce by q... continue reading »
United Fresh launches 2015 BrandStorm marketing event
The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled “BrandSt... continue reading »
