February 19, 2020

Tiny tomatoes, summer-flavored potato chips among winners of PAC Global awards

Sunset Sprinkles Tiny Mighty Tomatoes and Miss Vickie’s’ line of Signatures potato chips have been recognized for packaging on the global stage by the PAC Global Leadership Awards. The winners were announced in New York on Feb. 18.

Both items were honored as Best New Brand in the Food & Beverage category.

“We know that packaging plays a large role in inspiring people to eat healthy, fresh food, and we take great care in designing our offerings to achieve that goal,” said Paul Mastronardi, president and CEO of Mastronardi Produce Ltd, in a press release. “We are truly honored that our efforts have been recognized once again by a committee of brand design and packaging experts from around the globe.”

Sprinkles was developed to offer something different in the fast-growing snacking tomatoes segment. While the branding and design appeals strongly to kids as fun lunchbox “swag,” the unique tomato-shaped container is also sized for the perfect amount of tomatoes to top a salad. This approach has proven to be a game changer for the category, as initial sales for Sprinkles are highly incremental.

Miss Vickie’s Signatures kettle chips was a limited edition line released in Canada in the summer of 2019. Flavors included Apple Cider Vinaigrette & Shallot, Citrus & Black Peppercorn and Hickory Smoked Salt. Miss Vickie’s is a subsidiary of Frito-Lay.