Companies showcase technology at Fruit Attraction
TOMRA Food showcased its LUCAi AI technology and new regional structure during the 25th edition of Fruit Attraction, held Oct. 8-10 in Madrid.
The company’s new center dedicated to fresh fruit and processed food projects in Valencia, Spain, was highlighted during the event. The facility, which came online in April, serves as TOMRA Food’s main hub for southern Europe and North Africa.
TOMRA’s LUCAi AI solution, already in use for blueberries, apples and cherries, will soon be available for citrus, according to a news release.

“LUCAi is redefining how produce processors approach sorting by delivering precision and efficiency,” said David del Castillo, regional sales director for Southern Europe.
The system uses deep learning technology to accurately sort high volumes of produce.
TOMRA also introduced its TOMRA 5A machine, a bulk sorting solution designed to handle large quantities of whole produce such as potatoes and peppers. Equipped with advanced sensors, it offers detection of foreign materials and quality defects, optimizing processing line speed and safety.
With the launch of its Valencia headquarters, TOMRA is focused on providing better local support to processors, according to the release.
“Our regional structure helps processors improve production efficiency and manage the increasing demand for sustainable solutions,” del Castillo said.
Sorma presents grading solutions
Also at the event, Sorma Group demonstrated two new grading solutions: PulpVision, a new optical sorter machine for kiwis that is able to detect green, yellow and red colors within the fruit pulp, and BIOSCAN, which measures the Brix value of fruit.
In the area of optical grading, Sorma Group displayed its HyperVisionplatform, together with the updated version of InstanDefect-AI, the Sormatech vision software based on AI and deep learning systems which detects external and ripeness defects.