Terra Exports launches in-house brand of avocados with purple packaging

Terra Exports has launched its own, in-house brand of avocados, titled Avolicious. 

The private label launched one month ago and has been well received by customers. Avolicious is already being shipped globally, currently to Asia, Europe, Middle East, and the majority across the U.S. One aspect of the brand that customers have enjoyed most is its purple packaging — a non-traditional choice in the sector. 

When asked how the brand was started, Terra Exports CEO Nils Goldschmidt, shared that the entire idea came out of a team meeting. Goldschmidt encouraged the team to be as creative as they wanted and come up with an idea for the company to bring to fruition. Terra Exports team came up with the brand name, vibrant colors for packaging and the overall design. 

“This is a huge step for our entire team with many years in the making,” Goldschmidt shared.