Westfalia Fruit acquires Dutch foodservice company

Global avocado company Westfalia Fruit has acquired Dutch foodservice company Greenpoint Trading B.V., owner of the Avojoy avocado brand.

The acquisition will enable Westfalia Fruit to increase market share and enhance service delivery, according to a news release.

“There is a strong cultural alignment between Westfalia Fruit and Greenpoint Trading, built over years of close collaboration,” Westfalia Fruit Group CEO Chris Bush said in the release. “We are both deeply committed to delivering exceptional service to customers, and this shared focus forms a solid foundation for our future growth together.”

In January, Westfalia acquired Belgian-based avocado products manufacturer Syros.

Greenpoint Trading’s focus on ripened and high-quality avocados complements Westfalia Fruit’s existing capabilities and footprint in the European market, according to the release.

As part of the integration, Greenpoint Trading’s team will relocate to Westfalia Fruit’s Poeldijk, Netherlands office. Carel van Krimpen, founder and CEO of Greenpoint Trading, will take on the new role of head of foodservice for Westfalia Fruit Netherlands.

“Greenpoint’s journey with Westfalia Fruit has been long and rewarding,” van Krimpen said. “I am incredibly proud that our avocado story is being taken to the next level, and we will continue to innovate and provide the best for our customers.”

Greenpoint Trading will continue as a separate legal entity for operational purposes but will be fully integrated into the Westfalia Fruit Group and will operate under the Westfalia Fruit brand, marketing products under the Avojoy label.

In February, Westfalia Fruit, which operates in 17 countries across five continents, formed a partnership to extract a natural, sustainable dye from avocado stones.