McCain, NUGGS partner to make pea protein chicken nugget

McCain Foods has launched a new strategic partnership and lead investment in NUGGS, a New York-based start-up which has developed a plant-based chicken nugget alternative.

The partnership combines NUGGS textured pea protein technology and research and development process with McCain’s production and commercial expertise to accelerate the brand’s growth and deliver market scale.

NUGGS research and development process is based on a unique iterative methodology, whereby the product is constantly improved based on continuous consumer feedback.

The latest version of NUGGS plant-based chicken nugget alternative accurately simulates traditional chicken nuggets. Compared to an animal-based chicken nugget, the NUGGS product is higher in protein and lower in calories, according to the company.

“NUGGS is an incredible product in itself and a very tasty chicken nugget simulation. Furthermore, the NUGGS teams approach to fast, iterative innovation, based on constant consumer feedback is a great way to create products people love”, said Mauro Pennella, chief growth officer at McCain Foods.

 McCain’s said its partnership in NUGGS is aligned to its long-term sustainability priorities and strengthens its role as a partner to food and farming technology entrepreneurs.