September 9, 2016

Green Giant introduces new frozen vegetable products

The Green Giant brand is reintroducing itself with a modern take on vegetables and new versions of mealtime favorites, according to B&G Foods. The new Green Giant frozen vegetable product lines, as described by the company, include:


  • Veggie Tots: An alternative to potato tots and French fries are filled with vegetables such as cauliflower or broccoli. Varieties include Cauliflower, Broccoli, and Broccoli & Cheese.
  • Riced Veggies: Made from 100 percent vegetables and with no sauce or seasoning, these veggie alternatives to traditional rice have 70 percent to 85 percent fewer calories per serving than the leading brand of prepared white rice. Varieties include Cauliflower, Cauliflower & Broccoli, Cauliflower & Sweet Potato, and Cauliflower Medley.
  • Mashed Cauliflower: An alternative to the typical potato side dish. Each half‑cup serving contains one full serving of cauliflower and 40 percent to 45 percent fewer calories than the leading brand of prepared mashed potatoes. Varieties include Original with Olive Oil & Sea Salt, Cheddar & Bacon, and Garlic & Herb.
  • Roasted Veggies: These items contain no sauce or seasoning. Varieties of Roasted Veggies include Corn, Brussels Sprouts, Broccoli, Cauliflower, and Carrots.

The new Green Giant products will be in stores nationwide starting in late September. In conjunction with the new frozen products, Green Giant is scaling new heights by rolling out a $30 million “The Giant Awakens” media campaign.

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