December 18, 2020

FiveStar partners with Beyond Meat for plant-based taco salad line

FiveStar is introducing a new Simply Fresh Taco Salad made with Beyond Meat’s plant-based beef crumbles. The 7.5-ounce complete salad recently debuted in Publix supermarkets and will be available to retailers nationwide starting in January.

“This  partnership allows us to be more versatile with our main product lines and enables us to feature plant-based protein as a key ingredient within all of our fresh, prepared categories, such as salads, breakfast and meal entrées,” said Tal Shoshan, CEO of FiveStar Gourmet Foods, through a press release. “From a culinary perspective, the  Beyond Beef Crumbles are delicious, innovative, versatile and are designed to look, cook and taste like beef — which our chefs really like. Also, more importantly, a company like Beyond Meat aligns with our  core values for innovation and sustainability, using high-quality ingredients to build food that’s better for people and the planet.” 

The Simply Fresh Taco Salad made with Beyond Meat is a premium vegetarian salad featuring Beyond Beef Crumbles alongside fresh and flavorful toppings like fire-roasted corn and roasted red bell peppers with black beans, aged cheddar and Jack cheeses plus crunchy tri-color tortilla strips — topped with a made-in-house creamy “sweet and spicy” Salsa Ranch Dressing. It is just 260 calories.

“We’re proud to partner with FiveStar to make delicious and nutritious plant-based meat more  accessible for consumers on-the-go with the launch of the new Simply Fresh Taco Salad made with Beyond Meat,” said Tim Smith, VP of Foodservice Sales, North America. “We value our partnership with FiveStar as they share our vision for providing consumers with convenient, craveable and better-for-you products.”  

The new Simply Fresh Taco Salad made with Beyond Meat is also “Ultra fresh Sealed,” which means  consumers can enjoy a longer shelf life. The salad offers a contactless retail experience and is produced  in FiveStar’s state-of-the-art facilities in California and Florida, which are USDA and SQF Level 3 certified.

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