Data management provider appoints VP of foodservice division

Data management provider Syndigo has appointed Kate DiLorenzo as vice president of its foodservice division. DiLorenzo has more than 20 years of industry experience.

Atlanta-based Syndigo serves more than 14,000 companies worldwide, including foodservice, grocery and health care. The Software as a Service provider enables industry-standard distribution of data to distributors, as well as e-commerce-ready content and digital marketing assets for publishing across distributor networks and to digital foodservice platforms.

“Kate’s industry experience, along with her expertise in both product content and global data standards uniquely qualify her to guide Syndigo’s evolution in the market,” Derek Dean, Syndigo president – Americas, said in a news release. “Kate has proven success across business transformation initiatives, IT strategic planning and change management, both as a practitioner and as a business partner to manufacturers, brands, and distributors.”

DiLorenzo will support a growing industry focus on e-commerce and the need for better-quality product information and more digital assets, according to the release.

“Kate’s work across trading partners here at Syndigo gives her the peer insight necessary to serve as a thought partner who brings all sides to the discussion,” Dean said. “This will help to guide Syndigo’s R&D investments to unlock data for the industry.”