Cauliflower pizza crust leader adds line of pasta
Caulipower, maker of America’s top-selling cauliflower-crust pizza, has announced another category disruptor with its latest innovation — frozen cauliflower pasta that looks, cooks and tastes like fresh pasta.
Available in two varieties, linguine and pappardelle, the new frozen gluten-free pasta is made with real cauliflower as the first ingredient and is the lowest-calorie pasta in retail with only 230 calories per serving.
Caulipower’s new innovation is heart check-approved by the American Heart Association and has 48% more fiber than traditional pasta, half the amount of sugar of leading gluten-free pastas, zero added sugar — and is free from artificial colors, flavors and preservatives.
“Our new Cauliflower Pasta has quite literally achieved the IMPASTABLE. It looks, cooks, and tastes just like fresh pasta, with fewer calories than any other on the market — fresh, frozen, or dry,” said Gail Becker, Caulipower founder and CEO. “Our mission is to make America’s favorite, delicious comfort foods healthier by using the power of plants. We did it with pizza. We did it with chicken tenders. Now we’re doing it with pasta.”
Caulipower launched just four years ago and, with the launch of its cauliflower pasta, enters its sixth grocery category adding to its current line of veggie-powered alternatives that never sacrifice taste or convenience.
Caulipower’s cauliflower pasta — with a suggested market retail price of $5.99 — is currently available nationwide on Amazon, as well as in the freezer aisle of select retailers across the country including Fresh Thyme and Jewel, with Fresh Direct, Hy-Vee and Gelson’s later this spring.. The pasta will also be available in Walmart and Kroger in the fall and thousands of other retailers by the end of 2021.