Fresh Inset introduces flexible ethylene-inhibiting packaging solution

Global food technology Fresh Inset has introduced a flexible ethylene-inhibiting packaging technology to help extend produce quality and shelf life.

Vidre+ Complex uses a patented timed release of 1-MCP (1-Methylcyclopropene), a plant regulator used to inhibit ethylene production in cut flowers, potted flowers, bedding, nursery and foliage plants, and in stored fruits and vegetables.

Vidre+ will make every existing Fresh Inset fresh produce packaging and label functional and adaptable into a smart version with adjustable protection against ethylene, according to a news release. Vidre+ Complex enables PE, PP, PET films and paper cardboard that carry Vidre+ technology to extend freshness without creating additional waste.

Company flagship product Vidre+ Stickers can be tailored to optimize size and dose rate, ensuring protection for ethylene-sensitive produce in packaging including cardboard boxes, bags, trays and clamshells, according to the release.

“Research has proven Vidre+ is effective on cherries, blueberries, raspberries, table grapes, limes, tomatoes, avocados, leafy greens, broccoli, peppers and more,” Tim Malefyt, Fresh Inset’s chief technology officer, said in the release. “It can be used right after harvest as well as during transport or storage to provide days to weeks (depending on the crop type) of additional shelf life to freshly harvested produce, helping to keep its quality and nutritional value and remain fit for the market.

“We are excited to offer a solution that extends beyond apples and pears to benefit many other produce categories. This is a game changer.”

“The use of Vidre+ to combat the negative effects of ethylene and extend produce shelf life is not new. However, Fresh Inset has taken it to the next level with dose rate flexibility and gradual release technology that is operationally simple, affordable and enhances profitability,” Kevin Frye, Fresh Inset vice president, Market Development, North America, said. “This is an incredibly exciting innovation that is garnering unprecedented interest amongst growers, packers, shippers and retailers alike, as they can all easily incorporate it into their operations and benefit from it, while increasing their sustainability efforts toward food waste reduction.

“Packaging companies are equally excited about the ability to empower their existing bags, boxes and clamshells with a freshness function and deliver added value packaging to their customers that will actually improve the freshness and quality of their produce.”

Founded in 2017, Fresh Inset is headquartered in Poland.