California lettuce grower and salad processor enter partnership
FiveStar Gourmet Foods has already been sourcing fresh commodities from the family farming program of Church Brothers Farms for several years for the company’s Simply Fresh brands.
Tal Shoshan, CEO of FiveStar Gourmet Foods, said the two companies will collaborate on resources, infrastructure, logistics, best-in-class food safety practices and facilities.
“This legal partnership creates a vertically integrated program for FiveStar Gourmet Foods and we are extremely excited to work with such a well-known, established company like Church Brothers Farms,” Shoshan said. “A grower-direct supply helps further our new product innovation especially within packaged salads like blends and kits, which FiveStar plans to impact in a big way, similar to how we impacted the salad bowl category.”
Brian Church, CEO of Church Brothers Farms, said integrating each company’s strengths and customer bases will complement the other’s ability to create new opportunities for both grower/processors.
“This partnership allows us to expand into regional processing with FiveStar’s state-of-the-art facilities in California and Florida, and quickly scale up to create new, innovative value added-items for our customers,” Church said. “FiveStar will leverage our strong land base of more than 40,000 conventional and organic crop acres to expand into the bagged salad category.”
The partnership is effective immediately. There will be no change in ownership or personnel and each company will continue to operate independently.