United Fresh

Registration open for United Fresh’s Reimagine Conversations series

Registration is now available for United Fresh’s Reimagine Conversations, which will take place throughout the month of June. The 25-session se... continue reading »

United Fresh cancels trade show, changes focus to series of smaller regional events

With California’s continued limitation on larger conventions and expos, United Fresh is launching Reimagine Connections, a new program bringing memb... continue reading »

Produce Excellence in Foodservice Awards program accepting nominations

United Fresh has opened the nomination period for the 2021 Produce Excellence in Foodservice Awards Program. Developed to honor the foodservice in... continue reading »

United Fresh to team up with FPFC for ’21 convention in LA

United Fresh Produce Association and the Fresh Produce & Floral Council have teamed up to deliver a combined convention and expo, set for June 24-... continue reading »

United Fresh to make LIVE! virtual format a permanent platform

Due to the pioneering success of United Fresh 2020 LIVE!, the association will transition its new virtual platform to United Fresh LIVE! 365, a year-r... continue reading »

United Fresh LIVE! draws 7,500+ attendees, hands out virtual booth awards

From a new concept just a few months ago to a 200-company virtual expo reaching more than 7,500 attendees, United Fresh LIVE! brought out the best in ... continue reading »

COVID-19 restrictions force innovation by food industry

Stay-at-home and non-gathering mandates due to COVID-19 concerns have led to massive reductions in worldwide foodservice demand. According to the U... continue reading »

Sarah Frey to be honored during United Fresh LIVE!

Sarah Frey, president and CEO of Frey Farms, and founder of Tsamma Watermelon Juice and Sarah’s Home Grown, will be the honoree and featured speaker... continue reading »

Schedule announced for United Fresh LIVE! virtual trade show

The United Fresh Produce Association has announced its schedule for the virtual United Fresh LIVE! trade show and convention to take place in June. ... continue reading »


United Fresh accepting applications for ’20 Innovation Awards

United Fresh has opened the application period for the 2020 United Fresh Innovation Awards. Companies are encouraged to nominate their products and so... continue reading »