April 30, 2020

Schedule announced for United Fresh LIVE! virtual trade show

The United Fresh Produce Association has announced its schedule for the virtual United Fresh LIVE! trade show and convention to take place in June.

With the ongoing COVID-19 pandemic and subsequent large gathering and travel restrictions, rather than cancel its annual trade show, United Fresh opted to take it online. Events will take place the week of June 15-19. They can be viewed and participated in live as they happen or viewed afterward.

United Fresh Live logo

The schedule includes workshops, education sessions, awards presentations and social networking opportunities, just like an in-person trade show. In addition, each exhibitor will have a custom-designed booth platform, where visitors can view products and interact with sales representatives through appointments and live chatting.

The event, which had been scheduled for June 16-18 in San Diego, is now free to attend and no longer includes travel or hotel costs since it can be viewed online.

The full schedule of events can be found here. Registration can be done here.