January 14, 2021

Taco Bell to bring potatoes back to menu, add plant-based protein options

In August, Taco Bell decided to eliminate potatoes from its menu in order to reduce SKUs and speed up service. Less than six months later, the fast-food giant is walking back on that decision.

Citing widespread outcry from customers, Taco Bell announced Jan. 14 that it’s bringing potatoes, including its popular Cheesy Fiesta Potatoes and Spicy Potato Soft Taco, back to its menu starting March 11.

Feedback from consumers included a wave of social media posts and online petitions on sites, such as change.org.

Taco Bell’s Global Chief Food Innovation Officer Liz Matthews told Business Insider she felt she heard from “everybody in the entire country” regarding the removal of potatoes from the menu.

In addition, Taco Bell is teaming with Beyond Meat to create a plant-based protein for further menu options in the future.

Photo: Taco Bell




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