SunFed debuts Almost Famous program, packaging

SunFed is launching its new Almost Famous produce program in stores nationwide.

For the SunFed Almost Famous program, the company decided on a bag concept. With the value-proposition of a grab-and-go item, this program addresses the challenge of selling the items in bulk for retailers, and also ensures the produce is rung up correctly at the register, according to SunFed.

“This packaging concept is the best way to tell the story of SunFed’s Almost Famous program and helps retailers differentiate in the produce department,” Craig Slate, VP of sales for SunFed. “It comes down to the execution, and we have it in spades. SunFed offers an entire merchandising and marketing program that will generate more brand-value for the retailer, while creating opportunities for consumers to purchase produce items that fit into their buying behaviors, sustainability goals, and their budget.”

The Almost Famous program aims to respond to consumer demand to diminish food waste, address the customer who wants to use more fresh produce as ingredients and elements of a dish and so may not be as concerned with the aesthetics or cosmetic challenges of the produce.

Currently, SunFed offers items ranging from eggplant, green bell peppers, colored bell peppers, zucchini, cucumbers, and yellow squash, dependent on time of year and product availability.