Purple artichokes added to Ocean Mist Farms lineup
Ocean Mist Farms, the leading grower and marketer of fresh artichokes in the U.S., announces the launch of their proprietary purple artichokes.
This newest addition to the Ocean Mist Farms artichoke lineup is a colorful, seasonal artichoke variety selected for superior flavor and appearance.
For nearly 100 years, Ocean Mist has cultivated superior artichoke varieties in California. Tapping into this experience, Ocean Mist has developed a purple artichoke variety to enjoy alongside its other products and traditional green varieties.
Characteristics of the purple artichokes include a vibrant purple exterior that when cooked transforms to a familiar deep green; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich earthy artichoke flavor.
“We are happy to share this new variety of artichokes with our customers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed, and are as flavorful and meaty as the original Castroville Green Globe artichoke.”
With this first season, the artichokes are harvesting in 12, 18 and 24 sizes, with a majority being the 18 and 24 size, that will be labeled with a unique tag and company specific UPC.
Ocean Mist Farms is supporting retail sales for the purple artichokes with a variety of marketing activations centered on the unique variety and short season.