Plant-based frozen food maker Strong Roots gets $18 million investment
Strong Roots, an Irish frozen plant-based food producer, has announced an $18.3 million investment from New York-based private equity firm Goode Partners.
Strong Roots recently entered the U.S. market. It has a presence in 3,000 stores in the U.S., including Target, Wegmans and Whole Foods Market. The company expects retail sales to reach $50 million this year and $300 by 2023, it said in a press release.
The company’s growth comes at a time when consumers globally are looking for healthy options. Strong Roots offers a range of plant-based food designed for busy lives. Found in your freezer aisle, the award-winning line includes premium root vegetables, veggie burgers and freezer favorites like cauliflower hash browns.
Strong Roots is entering the U.S. with eight of its top-selling products. All are verified vegan and non-GMO. The root vegetables are gluten-free and all are made with no artificial flavors or trans fats.
“Consumers globally are more educated than ever about harnessing the nutritional benefits and delicious taste of plant-based foods and are looking for high-quality options that are convenient to prepare. We’re excited to bring our unique, plant-based products to people across the U.S.,” said Strong Roots CEO Sam Dennigan, who founded the company in 2015.
Goode Partners LLC has previously invested in multiple leading brands, backing market disruptors including Dave’s Killer Bread, AllSaints & La Colombe.
Strong Roots’ line includes selections like Kale & Quinoa Burgers, Roasted Beetroot Wedges and Oven Baked Sweet Potato Fries.