Salads company introduces hot or cold meal kits
Value added salads company Fresh Express has introduced Hot or Cold Salad and Noodle Meal Kits. The blend of chilled, freshly chopped vegetables, ready-to-eat pre-cooked noodles, dressing sauce and toppings can be eaten hot or cold.
“Tracking consumer behavior and restaurant trends, we saw a big market opportunity for healthier, affordable, premium restaurant-inspired meals at home that go beyond just salad greens,” Fabian Pereira, vice president of Marketing and Innovation at Fresh Express, said in a news release. “After extensive consumer research, exhaustive product development and robust consumer testing, we’re thrilled to bring Hot or Cold Salad and Noodle Meal Kits to the category and provide consumers with the option to enjoy an irresistibly cool salad straight out of the bag or a quick and easy warm meal in just five minutes.”
The kits are available in three flavors:
- Teriyaki: A blend of broccoli, red and green cabbage, kale, shredded carrots, radish, and green onions tossed with pre-cooked Udon noodles, white sesame seeds, and wontons, finished with Teriyaki dressing sauce.
- Asian Sweet Ginger: A combination of pre-cooked wheat noodles, red and green cabbage, kale, broccoli, shredded carrots, and green onions with a sweet ginger dressing sauce and wonton strips.
- Korean Sesame: A mix of green and red cabbage, broccoli, kale, shredded carrots, and green onions tossed with pre-cooked Udon noodles, finished with a soy hoisin chili dressing sauce and sesame sticks.
The kits have a suggested retail price of $5.99 and will be available next to fresh pre-cut vegetables or in the salad kit section at retailers nationwide starting in late September, according to the release.
