The Little Potato Company debuts new flavor kits, new purple variety

The Little Potato Company is introducing two flavor extensions to its best-selling Microwave Ready line: Smoked Salt and Roasted Garlic, Rosemary and Thyme, as well as a new proprietary potato varietal — Purely Purple.

“We’re still eating at home more than before, but planning different meals every day is a constant challenge,” said Heather Jeffares, vice president of marketing at The Little Potato Company, through a press release. “We take the guess work out of meal time by offering busy people exciting, easy and delicious sides that come together in minutes, and our newest products add interesting flavors and color to the plate.”

New vibrant varietal

Purely Purple is the newest potato varietal with a naturally bright purple skin and flesh that holds its color even after cooking and is the latest innovation to come out of The Little Potato Company’s unique and exclusive potato varietal development process. Purely Purple delivers a well-balanced, slightly exotic and subtly sweet flavor that has great color retention and is excellent for roasting or barbecuing. The limited harvest varietal can be prepared quickly in the oven, skillet, grill or microwave.

Flavor-forward microwave-ready kits

The new Microwave Ready Kit flavors deliver creative twists on classic flavors that are great for busy weeknights and pair easily with a protein:

• Smoked Salt — A combination of savory salt with a subtle hint of mesquite wood smoke that perfectly complements barbecue chicken or sausage.
• Roasted Garlic, Rosemary and Thyme — a mix of well-loved traditional and fragrant herbs that pairs nicely with salmon.

Each kit comes with one pound of Little potatoes in a steam tray with a seasoning pack and can be prepared in as quickly as five minutes. The new Microwave Ready Kit flavors have an SRP of $3.99 per tray and will be available in the produce department.

Visit www.littlepotatoes.com for more information.