Equitable Food Initiative announces new hires

Equitable Food Initiative, the multistakeholder workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, welcomes Madelyn Edlin and Toni Rosati.

Madelyn Edlin is the new marketing and sales manager. After beginning her

career in the environmental nonprofit sector, Edlin transitioned to agriculture and fresh produce. Edlin joined EFI’s team in May, where she works on marketing campaigns and sales lead generation. When asked about her new role, Edlin remarked, “I was drawn to EFI because I could see firsthand how its unique approach to leadership training and continuous improvement makes a real difference in farming operations.” She continued, “I am excited to join this team of dedicated individuals actively working to strengthen an industry so vital to our well-being.”

Toni Rosati also recently joined EFI as data architect for certifications and market-responsive programs. Prior to EFI, Rosati used her analytical skills to help companies design and build software and data systems that address customer challenges in intuitive ways. In startup,

corporate and academic environments, she has worked on everything from software to search tools. Rosati will have a variety of responsibilities in the organization from serving clients with easy-to-use solutions to helping document and share EFI’s impact, data and technical systems. She remarked, “Since starting with EFI, I have been continually inspired with the immense and diverse talent of the EFI team and our partners. I’m already impressed as I begin to better understand and quantify the impact this small-but-mighty team is having on the agricultural industry.”