July 17, 2019

Del Monte rolling out convenience-driven vegetable line geared toward millennials

Del Monte Fresh Produce North America is launching a new convenience-based line called Better Break.

Better Break products are based on fresh vegetables and contain 130 calories or less per serving. They come in BPA-free packaging and feature cauliflower, broccoli, sweet potato, kale and corn. Better Break offers both vegetarian and plant-based options with 4 grams of protein per serving.

The new meals are available in:

  • Spicy Pomodoro made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce
  • Zesty Green Chile with kohlrabi, cauliflower, kale, chickpea and bell peppers tossed in a tangy green chile sauce
  • Summer Corn with cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper

Born from data that illustrates a growing desire among millennials (60% of older millennials and 55% of younger millennials) to incorporate more produce during lunch, the Better Break convenience line meets consumer demand in a groundbreaking new way. Created to minimize prep time that can come along with peeling, seeding and cutting, Better Break not only combats these obstacles, but provides a wholesome choice for consumers aiming to enjoy a quick, convenient and healthy lunch or snack option.

The new single-serve 7-ounce offering will be available at retailers nationwide this summer.