Del Monte rolling out convenience-driven vegetable line geared toward millennials
Better Break products are based on fresh vegetables and contain 130 calories or less per serving. They come in BPA-free packaging and feature cauliflower, broccoli, sweet potato, kale and corn. Better Break offers both vegetarian and plant-based options with 4 grams of protein per serving.
The new meals are available in:
- Spicy Pomodoro made with kohlrabi linguine and chunky, spicy chipotle pepper tomato sauce
- Zesty Green Chile with kohlrabi, cauliflower, kale, chickpea and bell peppers tossed in a tangy green chile sauce
- Summer Corn with cauliflower, broccoli, sweet potato, kale and corn sauce with roasted corn and bell pepper
Born from data that illustrates a growing desire among millennials (60% of older millennials and 55% of younger millennials) to incorporate more produce during lunch, the Better Break convenience line meets consumer demand in a groundbreaking new way. Created to minimize prep time that can come along with peeling, seeding and cutting, Better Break not only combats these obstacles, but provides a wholesome choice for consumers aiming to enjoy a quick, convenient and healthy lunch or snack option.
The new single-serve 7-ounce offering will be available at retailers nationwide this summer.