May 7, 2015

Crunch Pak to launch three products at United Fresh

Dipperz_Frozen_Carrots Ranch DipCrunch Pak will launch three items at United Fresh 2015: DipperZ snack tray featuring the Disney character Olaf from the popular Frozen movie, Tart Apple with Salted Caramel DipperZ and Sweet Apple with Strawberry Greek Yogurt DipperZ as extensions of the Crunch Pak branded DipperZ line. The new products will be on display in booth #1832.

The Disney Frozen movie DipperZ snack tray will feature Olaf on a package that contains carrots and Ranch dip.

“Disney’s Frozen characters embody aspirational attributes like friendship, love of family and loyalty,” said Krista Jones, director brand marketing and product innovation.  “Being able to pair these wonderful characters and their stories with fresh produce is a winning combination.”

The relationship between Disney and Crunch Pak is an effort to engage kids who need better choices in the healthy snacks category.

“We want to encourage kids of all ages to eat more fruits and vegetables,” said Jones. “DipperZ are portable; they’re easy to toss into a bag and go; and they make healthy eating fun and appealing.”

For more information visit, Crunch Pak’s website.

The January/February digital edition of Produce Processing is ready to view online at ... See MoreSee Less

2 days ago  ·