Colombia Avocado Board launching new US brand amid record shipments

With shipments of Colombian avocados to the U.S. reaching a record volume, the Colombia Avocado Board (CAB) has launched the Avocados from Colombia brand in the country.

In the first half of 2025, 85 million pounds of Colombian avocados were shipped to the U.S., more than doubling the previous mid-year record of 41 million pounds set in 2024, according to CAB.

The new branding provides a consistent identity that highlights Colombia’s growing regions and celebrates the nearly 80,000 workers who contribute to the success of the country’s avocado industry, according to a news release.

The brand launch includes a refreshed website, updated trade show materials and new educational and promotional resources.

“The Avocados from Colombia brand marks an exciting new chapter in the growth of our industry and serves as a springboard for introducing new tools and resources to continue educating and promoting our beloved superfruit,” Manuel Michel, CAB managing director, said in the release. “We are proud to lead a brand that reflects consistent year-over-year growth and ongoing investments in economic opportunity and community development.”