April 10, 2024

BrightFarms celebrates new greenhouse opening at VIVA Fresh

BrightFarms, an indoor grower of leafy greens, celebrated the opening of its Lorena, Texas greenhouse at the VIVA Fresh produce trade show.

Attendees at VIVA Fresh, held April 11-13 in Houston, learned more about the advanced climate and temperature control technology being integrated into the greenhouse to deliver quality and freshness.

Bright Farms opens new greenhouse in Texas
BrightFarms will celebrate the opening of its Lorena, Texas greenhouse at the upcoming VIVA Fresh produce trade show in Houston. Photo courtesy of BrightFarms.

“We are thrilled to celebrate our expansion into Texas at Viva Fresh,” Abby Prior, chief commercial officer at BrightFarms, said in a news release. “With the opening of our new greenhouse in Lorena later this year, we will bring a leading brand with proven growth driving strength to the market.”

Bright Farms logoBrightFarms also showcased its Crunch Kit salads, which are indoor-grown salad kits available in the country. Featuring BrightFarms’ signature Sunny Crunch lettuce as the base, complemented by toppings, the salad kits offer consumers a convenient and delicious meal option.

Recently, BrightFarms introduced two new flavors to its Crunch Kits lineup: the Mediterranean Crunch Kit and the Southwest Chipotle Crunch Kit.

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