Viva Fresh Produce Expo set for March 30 – April 2

For the second year in a row, the Texas International Produce Association (TIPA) announced a sold out exhibit hall for the Viva Fresh Produce Expo, according to a new release. The Expo will be held on March 30 – April 2 at the JW Marriott Hill Country Resort and Spa in San Antonio, Texas.

TIPA also reported increased retail and foodservice attendance. TIPA is offering complimentary registration for retail and foodservice attendees, along with complimentary travel for buyers.

“Once again the response from retail and foodservice buyers and directors continues to exceed our every expectation,” Bret Erickson, president and CEO of TIPA, said. “From H-E-B, Walmart, Kroger, Ahold, Wegmans, Albertsons to Sysco and US Foods, we have more buyers signed up compared to this the same time period last year.”

The expo will focus on networking and education including virtual field tours at farms and facilities in Texas and Mexico. Education topics focus on both international trade with Mexico and the latest in consumer and weather trends. A key objective of the Expo is to empower the produce industry to increase the consumption of fruits and vegetables, according to the news release. Several events, including the keynote speaker presentation, will focus on health and wellness.

For more information, please visit the Viva Fresh Produce Expo website.