Vegetable grower launches organic cherry tomato line

Ontario-based vegetable grower Pure Flavor has launched Organic RedRoyals sweet cherry tomatoes and will debut the new product at the Organic Produce Summit in Monterey, California, July 9–10.

The certified organic variety is grown in a high-tech greenhouse environment to ensure year-round flavor and quality, according to a news release. The new offering helps meets consumer demand in the snacking on-the-vine segment with vibrant sweetness, a crisp bite and a deep ruby red color.

“Today’s consumers want more than just organic — they want flavor, consistency and confidence in how their food is grown,” Mike Glass, Pure Flavor director of sales, said in the release. “Organic RedRoyals check every box. They burst with natural sweetness and deliver that satisfying crunch shoppers love. Just as importantly, they’re grown with integrity using organic practices that reflect our core values.”

With their uniform size and eye-catching appearance, Organic RedRoyals are perfect for snacking straight from the pack, tossing into salads or brightening up a range of recipes, according to Pure Flavor.

Pure Flavor organic produce is grown to the highest USDA Organic certification standards, the company said. Every crop is nurtured using natural pest control, organic-approved inputs and environmentally responsible practices.

“Growing organically in a controlled environment gives us a distinct advantage,” Glass said. “We’re able to naturally protect plants and maintain ideal growing conditions to deliver exceptional flavor 365 days a year. Organic RedRoyals represent everything we stand for—superior taste, responsible growing, and a better experience for customers.”