United Fresh releases third quarter retail report

As consumers shift toward buying packaged goods online, fresh produce is playing a key role in attracting shoppers to stores, according to the United Fresh Produce Association’s Q3 2017 edition of the FreshFacts on Retail report.

This report features seasonal in-depth looks at berries, avocados and grapes, with a comparison of Q1 2017 vs. Q1 2016 results to help companies plan for a successful first quarter in 2018. A spotlight on the strength of organic produce showcases purchasing trends and commodities that still have room for expansion in this sector. The report also looks at value-added fruits and vegetables, including a continued feature on the packaged salad category.

In addition, United Fresh said the report explores how innovation in the produce department is driving consumer demand for alternatives to pasta and rice. It sees health and convenience as key factors in the rise of new products in the produce department.

“From kits to veggie noodles, we expect continued growth and expansion of fresh-cut and value-added products, both in private label and branded produce,” said Jeff Oberman, United Fresh vice president of trade relations and United Fresh’s retail-foodservice board liaison.

The report, produced in partnership with Nielsen Fresh and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories.

The complete FreshFacts on Retail report can be downloaded free of charge for all United Fresh members ($50 for non-members) here.