Ready Pac Foods names chief marketing officer

Ready Pac Foods, now a wholly-owned subsidiary of Bonduelle, has promoted Nestlé USA veteran Galit Feinreich to chief marketing officer (CMO). Feinreich will be responsible for the company’s innovation organization, including marketing and research & development (R&D). She joined Ready Pac Foods in July of last year as the head of the company’s R&D function.

Feinreich brings more than 20 years of marketing experience to the CMO role, spending more than half her career at Nestlé USA, where she led white space innovation and strategy for the company’s Confections and Snacks division. During her 12 years at Nestlé, she developed numerous new products including a completely new seasonal product segment with Easter Egg Hunt Kits. She also worked on two product lines, Crunch Girl Scout Bars and Skinny Cow Divines Chocolate, which received Product of the Year awards. Her contributions were also recognized with the Nielsen Breakthrough Innovation award for the launch of the Skinny Cow Chocolate line.

Before her time at Nestlé, Feinreich worked in the marketing and advertising departments for Interwoven, Inc.; Homestore (formerly Move.com); and Hawk Aviation, Ltd. In these roles, she played a key part in the strategic development and creative execution for numerous media and product launches.

Current CMO, Tristan Simpson, has made the decision to leave the company at the end of June. She joined Ready Pac Foods in 2011 and led the transformation of the company’s innovation and marketing efforts. During her tenure, Simpson had many accomplishments, including developing the updated Ready Pac Foods branding, accelerating the new product pipeline and leading in the process culminating in the Bonduelle acquisition.