Ready Pac Foods appoints director of innovation

Ready Pac Foods has appointed Galit Feinreich as director of innovation out of its Irwindale, California facility. With more than 20 years of experience in innovation and strategy, Feinreich will be in charge of the company’s R&D function, which includes product development and the culinary team.

Feinreich spent almost half of her career at Nestlé USA where she most recently led white space innovation and strategy for the company’s confections and snacks division. During her 12 years at Nestlé, Feinreich developed numerous new products including a completely new incremental product segment in seasonal – Easter Egg Hunt Kits. She also worked on two product lines, Crunch Girl Scout Bars and Skinny Cow Divines Chocolate, which received Product of the Year awards. Her contributions were also recognized with the Nielsen Breakthrough Innovation award for the launch of the Skinny Cow Chocolate line.

Before her time at Nestlé, Feinreich worked in the marketing and advertising departments for Interwoven, Homestore (formerly Move.com) and Hawk Aviation. In these roles, Feinreich played a key part in the strategic development and creative execution for numerous media and product launches.

Feinreich joined Ready Pac Foods in July and reports directly to Chief Marketing Office Tristan Simpson.