Produce innovation tradeshow to feature microwaveable potato product
A microwaveable potato product will be among the innovations featured at the Southeast Produce Council’s Southern Innovations Tradeshow
The Masser Family of Companies, a Pennsylvania-based grower, packer, and shipper of potatoes, will showcase Side Delights Amazables! at its booth and the event’s Wall of Innovation Showcase. Amazables! are oven-crisp-style potatoes available with and without custom sauces made by Litehouse Foods.

The Masser Family of Companies will showcase Side Delights Amazables! at the Southeast Produce Council’s Southern Innovations Tradeshow. Photo courtesy of the Masser Family of Companies.
The Loaded Potato, Buffalo Ranch and gluten-free sauces were created to complement the tase of a Russet potato, according to a news release.
“Consumer demand for single-serve format products that are easy and fast to prepare continues to grow, and we are proud to participate in the Southern Innovations show again with a first-of-its-kind innovation,” Dave Masser, president of Masser Family of Companies, said in the release.
Attendees at the tradeshow, to be held at the Gaylord Opryland Resort & Convention Center, can explore new fresh produce products and technologies.
The Masser Family of Companies includes Masser Logistic Services, Keystone Potato Products and Lykens Valley Grain.