Produce innovation tradeshow to feature microwaveable potato product

A microwaveable potato product with recyclable film will be among the innovations featured at the Southeast Produce Council’s Southern Innovations Tradeshow, set for Sept. 12-14 in Nashville, Tennessee.

The Masser Family of Companies, a Pennsylvania-based grower, packer, and shipper of potatoes, will showcase Side Delights Amazables! at its booth and the event’s Wall of Innovation Showcase. Amazables! are oven-crisp-style potatoes available with and without custom sauces made by Litehouse Foods.

The Loaded Potato, Buffalo Ranch and gluten-free sauces were created to complement the tase of a Russet potato, according to a news release.

Amazables! potatoes are wrapped in recyclable film that shrinks around the potato in the microwave to crisp the skin.

“Consumer demand for single-serve format products that are easy and fast to prepare continues to grow, and we are proud to participate in the Southern Innovations show again with a first-of-its-kind innovation,” Dave Masser, president of Masser Family of Companies, said in the release.

Attendees at the tradeshow, to be held at the Gaylord Opryland Resort & Convention Center, can explore new fresh produce products and technologies.

The Masser Family of Companies includes Masser Logistic Services, Keystone Potato Products and Lykens Valley Grain.