Produce expo celebrates milestone with new website

As part of its 10th anniversary celebration, the Viva Fresh Produce Expo is introducing a new website. Founded in 2015, the event is set for April 10-12 in Houston.

The networking, education and advocacy expo is expected to bring together produce industry leaders from across North America. This year, the expo will add two new events: a pickleball tournament and a golf competition, according to a news release.

“Born from a vision to connect and educate, Viva Fresh has grown into a key industry event showcasing the growth and importance of the region’s fresh produce supply chain and its critical role in North America,” Dante Galeazzi, CEO and president of the Texas International Produce Association, said in the release. “This year, we celebrate a major milestone and look forward to welcoming returning and new attendees alike to a little taste of what the Tex-Mex corridor has to offer.”

The redesigned website offers a streamlined, user-friendly experience, according to the release. Visitors can browse event photos, track important deadlines and explore information on exhibitor opportunities and event schedules at www.vivafreshexpo.com.

Registration for Viva Fresh Produce Expo 2025 is open and available online.