PMA’s Christie leaves for new opportunities

Lorna Christie, Produce Marketing Association executive vice president and chief operating officer, is leaving the organization effective Feb. 28. She is going to pursue her goal of consulting with companies ready to take their next steps in establishing a business model based on integrated strategic communications, including crisis mitigation and management, and public affairs.

“Through Lorna’s dedication and tireless energy, she has been instrumental in creating and leading the development of a new generation of PMA member value. Lorna brought us a unique approach to putting the consumer front and center as we address industry issues, especially food safety and increasing consumption,” said Bryan Silbermann, PMA president and CEO.

“For the past 11 years, I have had the privilege of serving PMA members from all over the world.  I have been welcomed in your fields, your stores and your homes. I owe our members a profound debt of gratitude for the inspiration they provided along the way,” said Christie.