Pacific International Marketing/Dynasty Farms joins iTradeNetwork’s blockchain pilot

Pacific International Marketing/Dynasty Farms is partnering with iTradeNetwork to be part of the latter’s blockchain traceability pilot for fresh produce — iTrade Blockchain.

“Safety and transparency are top priorities for PIM/Dynasty Farms,” said company president Dave Johnson. “We want to make sure we are providing our consumers with the safest, highest quality product. Having rich traceability information associated with our purchase orders on the iTrade Blockchain will not only give us meaningful insights into our operations and facilitate a safer supply chain, but it will also set us apart from our competitors and make us more appealing to our current and prospective trading partners.”

PIM/Dynasty Farms will capture first-mile data using iTrade’s native traceability solutions, like PTI-Palletized Advance Ship Notices via iTrade’s Transit module, which sends traceability data to partners as product leaves the cooling shed.

PIM/Dynasty Farms farms more than 20,000 acres of conventional produce and 5,000 acres of organic in Arizona and California. Vegetables, leafy greens and herbs are among PIM’s offerings. The company ships over 25 million packages every year from the western U.S. and Mexico.

iTrade Blockchain is the latest in a string of innovations iTrade has brought to the market in the last 12 months, including iTrade’s new Logistics Module, iTradeFreight, an SFCA Module that drives compliance for the Safe Food for Canadians Act, and iTradeOrder — a new order management, traceability and quality inspection solution for ambitious mid-market companies.