New salad kits to debut at IPFA show

Two new lines of salad kits will debut at the International Fresh Produce Association’s Global Produce & Floral Show, to be held October 19-21 in Anaheim, California.

Braga Fresh, home of Josie’s Organics, is introducing a line of conventional chopped salad kits, while BrightFarms is debuting two new Crunch Kits.

Braga Fresh’s new kits include six flavors: Sweet Kale, Caesar, Asian Sesame, Sunflower Crunch, Everything and Avocado Goddess.

“Our product development team’s goal was to start this new product line around six high-demand flavors with ingredient twists that elevate the eating experience,” Kori Tuggle, vice president of marketing and product development, said in a news release.  “Some we based off our recipes for Josie’s Organics versions that have a cult-like following.”

Braga Fresh will also showcase its newest organic offerings: Jose’s Organics Avocado Goddess and Aloha BBQ chopped salad kits, as well as three organic Farmer’s Market Favorites salad blends: Organic Heirloom Crisp, Organic Bistro Duo and Organic Sweet Red Buter. Regeneratively grown Josie’s Organics baby broccoli will also make its trade show debut in Anaheim.

“Moving into the conventional chopped salad space is the natural next step in growing our value-added business,” Colby Pereira, Braga Fresh chief operating officer, said. “As with our current Josie’s Organic salad program, this new Braga Farms product line will focus on flavorful salad options while offering our retail partners value and convenience in one loading location.”

BrightFarms introducing newest offering

BrightFarms will debut two new Crunch Kits at the IPFA event: Mediterranean and Southwest Chipotle

“The feedback we’ve received from consumers on our existing Crunch Kit salads, Chickpea Caesar and Bacon Ranch, has been overwhelmingly positive,” Abby Prior, BrightFarms chief commercial officer, said in a news release.

“With our Chickpea Caesar as the No. 1 SKU in the indoor kits segment, BrightFarms is the leader. With two more consumer favorite kits on the way, we are just getting started.”

BrightFarms has six operational greenhouses in the Midwest and on the East Coast and is quadrupling its capacity in 2024 with the addition of three new greenhouse hubs in Yorkville, Illinois; Lorena, Texas; and Macon, Georgia.

“This year marks a pivotal shift for BrightFarms,” CEO Steve Platt said.” Our upcoming greenhouse hubs are designed to meet the surging demand for sustainably grown leafy greens, establishing a large-scale salad supply chain across the USA.”