New petite potato line offers microwaveable convenience

Fresh Solutions Network’s Side Delights has launched Flavorables, a new petite potato line designed to meet growing consumer demand for quick and flavorful side dishes.

Flavorables pairs one pound of petite potatoes with premium dry seasoning blends from the Spiceology line of flavors for a microwaveable product ready in five minutes, according to a news release.

“Flavorables was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” Kathleen Triou, president and CEO of Fresh Solutions Network (FSN), said in a news release. “Consumer research consistently shows that potato buyers over-index for convenience and seek products that reduce prep time without sacrificing flavor or variety, and we’re giving retailers a turn-key side dish solution that drives convenience, excitement, and incremental growth.”

Each package includes a recyclable tray of petite potatoes with Spiceology seasonings in one of four flavor options: Greek Freak, Butter-licious Garlic & Herb, Cheese Pizza and Garlic Parmesan. 

 “Restaurant data continues to show strong consumer interest in Mediterranean flavors, indulgent cheese-forward dishes and garlic-centric profiles,” Spiceology CEO Darby McLean said. “Flavorables will translate these trends into an accessible retail format with our ground-fresh seasonings with no artificial flavors or fillers.”

FSN, the exclusive supplier of Side Delights potatoes and onions, is a group of family-owned potato and onion growers and shippers.

“As part of our commitment to quality and innovation, we are proud to farm the yellow petite potatoes for Flavorables,” said Tiffany Readinger, vice president of sales and category management for the Masser Family of Companies in Pennsylvania. “We carefully select our petite yellow potatoes for each tray we pack in our Pennsylvania facility. We are laser-focused on the consumer and delivering the freshest product we can, so families don’t need to sacrifice taste for convenience.”

Flavorables is now shipping, according to the release.

Last January, the Amazables! microwavable potato product with recyclable film from Side Delights won the Joe Nucci Award for Product Innovation recognizing advancement in product, packaging and process.