New logo unveiled for Fruit Logistica

Fruit Logistica has introduced its new logo ahead of its international promotional campaign for the 2014 event, Feb. 5-7 in Berlin. The new logo features key elements from the previous version, while including simplicity and clarity to create a forward-looking timeless design, according to Fruit Logistica.

The horizontal alignment of two adjacent squares makes the logo adaptable for integration into a variety of media. Vivid yellow, green and red colors combined with simplified forms reflect the core Fruit Logistica values: freshness, quality and competence.

The new logo is accompanied by a re-launch of the Fruit Logistica website in line with its new advertising campaign. The new logo is available in the download section of the website here.