New HPP Council to launch at ProFood Tech

PMMI, The Association for Packaging and Processing Technologies, has formed an industry council focused on the advancement of High Pressure Processing (HPP) as a critical technology in the food and beverage industry. Convened by PMMI, the HPP Council will address questions about the technology while developing and formalizing industry best practices. The new council will also promote networking among professionals using this processing technology.

High Pressure Processing transitioned from the lab to the production floor almost 20 years ago. Now, it is gaining greater recognition among consumer packaged goods companies for a variety of products.

“In this age where consumer choice is critical, HPP is a cost-effective method for processors to maintain taste, texture and nutrition while providing the clean label consumers are looking for,” says Jeff Williams, president of Avure Technologies, and a founding member of this council.

The council officially launches at ProFood Tech, April 4-6, at McCormick Place in Chicago. Founding members will share the latest process insights and successes in a session on the ProFood Tech Innovation Stage on Wednesday, April 5 at 2:30 p.m. The group will also host a booth (Booth #937) on the show floor and will participate in the OpX Leadership Network’s Executive Council meeting.

ProFood Tech is expected to bring more than 6,000 professionals together.

“We encourage show attendees to take the time to learn more about the benefits of HPP and get involved in this new Council. We look forward to an open exchange of ideas and best practices among industry professionals interested in this technology,” says Mark Duffy, CEO, Universal Pasteurization Company and Universal Cold Storage LLC, another founding member of the Council.

A breakfast session on Wednesday morning, April 5, 8:30 a.m. at ProFood Tech will enable all interested parties to meet the founding members and hear more about the objectives of this organization as well as opportunities to join. Check profoodtech.com for the final agenda and location of the breakfast.

For more information and to register, go to www.profoodtech.com.