August 6, 2018

New Dole salad kit features miso flavor

Dole Food Company is launching the Spinach Miso Crunch Premium Salad Kit in North American markets.

The restaurant-inspired new salad kit is now shipping nationwide to the U.S. and Canada in what Dole is calling the industry’s first spinach salad kit to feature the on-trend taste of miso. It combines baby spinach, baby red chard, sliced carrots, sliced almonds, cashews and wonton strips with Dole’s Own Japanese Miso Dressing to become Dole’s 30th salad kit overall.

“It allows retail produce managers to add to their Dole spinach and salad kit sets with an instant classic that scored very high in consumer purchase intent and overall likability testing.” said Lisa Overman, Dole director of marketing.

The suggested retail price of the Spinach Miso Crunch Premium Salad Kit is $3.99, equivalent to Dole’s other premium salad kits.