Midwest fresh produce supplier rebrands
Midwest fresh produce supplier Cut Fresh has rebranded in an effort to enhance the recognition and reinforce the value of its products.
The move comes in response to industry demand for high-quality prepackaged and precut products that save time without compromising freshness or safety, according to a news release.
“Cut Fresh has been delivering innovative pre-prepared custom solutions for over a decade, but we recognized the need to distinguish it further and highlight its benefits for food operations even more now,” Joshua Weber, Cut Fresh chief financial officer of Cut Fresh, said in the release.
“By leveraging our legacy of quality and reliability, we are enhancing Cut Fresh to showcase its innovation in customized, precut, prepackaged solutions, delivered with a high-level of precision, service and flexibility customers have come to expect.”
The rebranding includes a new logo, an independent website, a more aggressive approach to digital marketing and redesigned promotional materials, according to the company.
“Through this rebranding, we want our customers to know that we’re constantly innovating to meet their needs,” Weber said. “We hope the new Cut Fresh logo becomes more than just a seal of approval for us. We want it to be a symbol of simplicity and quality.”
