Member leaders position PMA for growth
Produce and floral industry members from across the globe gathered in Southern California last week for the first PMA Board of Directors meeting of 2015. The group participated in discussions on key issues including: global trade, future talent needs, omni-channel fulfillment, analysis of the environment members’ face, efficient use of natural resources, and PMA's role in driving demand – all important pieces of PMA’s strategic plan.
A few key decisions were made as part of those discussions:
- PMA will charter a Global Task Force that will be responsible for evaluating the current global marketplace and PMA’s strategy.
- PMA will charter a Marketing Task Force responsible for developing demand creation opportunities that will drive fresh produce consumption and floral demand.
- The PMA Foundation Board gave enthusiastic support to an initiative being developed by graduates of its Emerging Leaders Program that models great eating behaviors at industry events.
“We’re seeing incredibly strong support in membership renewals which shows us that we’re doing our job to provide global, balanced, and differentiated value that our members are asking for,” says Kevin Fiori, Sunkist Growers vice president of sales and marketing and PMA Board of Directors chairman. “We also had a tremendous amount of energy in discussions centered on the environment members’ face as well as the association’s role in demand creation and marketing activities to boost fruit and vegetable consumption.”
Other discussions during the three days of meetings included the eat brighter! campaign and the four value areas of PMA’s strategic plan.
For more information, visit PMA’s website.
