McCain Foods acquires Scelta Products
McCain Foods has acquired Scelta Products, adding the Netherlands-based producer of frozen foods to its growing range of prepared vegetable appetizer product offerings.
The deal closed on Sept. 8, 2022, and represents a significant investment that will fuel McCain’s growth and expansion in the frozen vegetable appetizer space.
Despite the turmoil and uncertainty in the post-COVID world, McCain continues to look for opportunities to grow and invest with acquisitions that align with its business values and global leadership position. Scelta Products marks the latest in a series of investments and acquisitions McCain has made in recent years to expand its appetizer and snacking offerings; some of these include Ad van Geloven, Strong Roots and Forno De Minas. The Scelta Products acquisition is a further sign of McCain’s commitment to maintain and strengthen its position in the global prepared appetizer market.
Scelta Products has been driving innovation in the frozen vegetable industry for more than 22 years and has been a business partner of McCain’s for the past 13 years. Scelta Products’ onion rings, battered and breaded mushrooms and other vegetable appetizers fit well within McCain’s existing appetizers portfolio and will allow us to serve growing consumer and customer demand for delicious snacking options.
Scelta Products’ plant assets will be integrated into McCain’s product network, creating increased production capacity to accelerate global prepared appetizer growth throughout European and international markets.
Scelta Mushrooms, cofounder of Scelta Products and the international route to market for more than 20 years, will solely focus on its mushroom business going forward.