Mann’s redesigns packaging for Culinary Cuts line

Mann Packing features newly designed packaging for the two original products in its Mann’s Culinary Cuts line. The new packaging puts the Sweet Potato Ribbons and Butternut Squash Zig Zags into bags to unify the growing product offerings that now include: Shaved Brussels Sprouts, Cauliflower Cauliettes and Broccoli Clovers. The full line will be launched in U.S. and Canadian markets with the new look starting Oct. 4. The products, along with recipes, photos and videos can be seen at culinarycutsclub.com.

Culinary Cuts are a line of fresh vegetables cut into distinctive shapes. The convenient vegetables are perfect for a pasta swap, are trending, and free from preservatives and gluten, according to the copmany. The veggies are washed and ready-to-eat and versatile for multiple uses such as side dishes, stir-fry’s, appetizers, desserts and casseroles. Culinary Cuts are the first veggie pasta swap products available nationwide, according to Mann’s, and are backed with promotions and merchandising support to educate consumers and spur sales.

The new bags feature improved physical characteristics which will enhance shelf life, according to the company.

“Earlier this year, we launched three new Culinary Cuts products that were all in bags,” said Gina Nucci, director of corporate marketing at Mann’s. She continued, “The new package design will provide consumers across North America with a consistent look. By transitioning from clamshells to bags, retailers will be able to save space, enhance margin and increase sales velocity – it’s a win-win for retailers and consumers.”